Income Advance Guide: The case for a small initial rollout

Income Advance is all about trust. A traditional big rollout can increase skepticism in people who already may be apprehensive toward institutions. Imagine you’ve had a terrible experience with a bank and then you hear about this program – you might feel like the institutions involved don’t have your best interest in mind, show you respect, or care about your needs. The key is to build trust by demonstrating that the program works and then grow programmatically. A small rollout also gives you the opportunity to work out any operational kinks – a process we all know is normal for a new benefits program but one that can seriously undermine trust.